Marketing Automation and Operations Lead
Own the marketing engine at LoadUp—design smarter workflows, optimize campaigns, and shape the customer journey to drive real growth and impact across a fast-scaling brand.
WHO WE ARE
LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We pride ourselves on being a customer-centric organization, revolutionizing the way home services are delivered.
We are looking for talented, committed, driven individuals to join our team! LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).
OUR CORE BELIEFS
At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions. To bring out the best in our people, we look for individuals who exhibit these core beliefs every day.
- Profit Drives Purpose - We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.
- Right Shell - We constantly need to be evaluating whether our processes, systems, and people are right sized for maximum agility.
- Own It - Everyone has a stake in the company and, therefore, is responsible for their performance.
- Fellowship Matters - We believe there is power and connection in being present in the same physical space.
- Live in Truth - We’re committed to winning the right way. Call it like it is. No sugar coating.
- Action Over Words - Words are important but 1000 words get trumped by 1 intentional action.
- Build to Last - We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.
ABOUT THE ROLE
We’re seeking a strategic, detail-oriented marketing automation expert to scale and optimize our systems. As Marketing Automation & Operations Lead, you’ll play a critical role in optimizing the user journey across channels — designing smarter workflows, boosting performance, and ensuring every customer touchpoint is seamless and impactful.
WHAT YOU'LL DO:
- Design and launch campaigns — emails, nurture tracks, and lifecycle journeys that engage and convert.
- Build and refine workflows to deliver the right message at the right time to the right audience.
- Manage core systems — forms, segmentation, lead scoring, and routing — for efficiency and accuracy.
- Map customer touchpoints to identify gaps and elevate performance across the journey.
- Collaborate cross-functionally to align triggers, messaging, and timing throughout the funnel.
- Document processes to ensure visibility, scalability, and team continuity.
- Analyze funnel data to pinpoint drop-offs and implement solutions that improve conversion.
- Develop reports and dashboards to track performance, surface insights, and drive better results.
WHAT YOU BRING:
- Experience & Education – 3-5 years in marketing automation and campaign performance with a strong track record in email marketing. Bachelor’s degree in Marketing or related field required; MBA a plus.
- Technical Expertise – Advanced proficiency in HubSpot (and other automation platforms), with hands-on skills in lead scoring, forms, and data integrations. Skilled in GA4, Excel, and analytics tools for reporting and performance tracking.
- Analytical & Strategic Thinking – Ability to use data to uncover insights, improve funnel performance, and design scalable, full-funnel solutions that drive measurable results.
- Communication & Collaboration – Clear written and verbal communicator with a documented, organized approach to sharing work and working cross-functionally.
- Customer-Focused Mindset – Passion for building workflows and journeys that feel timely, personal, and engaging while continuously improving the customer experience.
WHAT YOU CAN EXPECT
At LoadUp our goal is to foster an environment that celebrates the success of all team members and build a winning culture. We offer a dynamic, transparent work environment where innovative ideas thrive, and teamwork is key to providing exceptional service to our customers. If you're looking to contribute to a company that values making a positive impact while constantly seeking new paths to success, we're the perfect place for you.
- Competitive Compensation - Earn a competitive salary that rewards results and team impact.
- Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job.
- Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands.
- Generous Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work.
- 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution.
- Employee Recognition Program – Get rewarded and celebrated for your contributions.
- Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience.
- Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent.
- Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future.
LoadUp is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
- Department
- Marketing
- Locations
- LoadUp Corporate Headquarters
- Remote status
- Hybrid
- Yearly salary
- $65,000 - $80,000
Our Purpose
Our Core Beliefs







Employee Benefits
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401(k) with 5% Company Match
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Flexible Spending Account (FSA)
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Health Savings Account (HSA)
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Monthly Stipends & Recognitions
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Medical, Dental, Vision, Life
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Employee Referral Program
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PTO, Sick Days & Parental Leave
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Growth & Development
What We Do
We’re not just hauling junk—we’re transforming an industry. Our gig-economy platform connects customers with independent third-party providers for the following services:
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Removal/Donation
Full-service, white-glove haul away for homes and businesses.
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Assembly/Installation
We put together and set up beds, trampolines and more.
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Moving Labor
Hourly help moving furniture, heavy lifting and loading trucks.
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